GDPR Policy

1. Categories of Personal Data

During normal use of the platform, certain types of personal data may be involved. These typically arise through user interaction or technical processes and may include:

• Identification details such as names or preferred identifiers

• Contact information, including email addresses or phone numbers

• Order-related information, such as delivery details and transaction records

• Technical data like IP addresses, browser types, and device information

• Usage data reflecting browsing activity, page visits, or interaction patterns

The scope of collected data varies depending on how the platform is accessed and used.

2. Purpose of Data Processing

Personal data is generally processed to support standard e-commerce and operational functions, including:

• Enabling order placement, payment processing, and fulfillment

• Managing delivery, customer inquiries, or post-purchase support

• Improving website performance and user experience

• Meeting accounting, tax, or regulatory obligations

• Supporting advertising measurement and analytics where legally applicable

Data use is limited to what is relevant for these purposes.

3. Legal Basis for Processing

In accordance with UK GDPR, personal data processing relies on one or more lawful bases, depending on context. These may include:

• Data provided directly by the user for a specific action

• Processing necessary for completing a transaction or service request

• Compliance with legal or regulatory requirements

• Legitimate operational interests that do not override user rights

The applicable legal basis depends on the nature of the data and how it is used.

4. Cookies and Tracking Technologies

The platform may apply technologies covered under a Cookies Personal Data Management to support essential functionality, analytics, and advertising-related activities. These tools can include functional cookies, performance measurement tools, and advertising identifiers.

Users retain the ability to manage cookie preferences through browser settings. Limiting cookies may affect certain site features.

5. Data Sharing and Third-Party Services

In limited and relevant circumstances, personal data may be shared with external service providers, such as:

• Payment processing partners

• Logistics or delivery service providers

• Analytics or advertising technology platforms

Such interactions occur only where necessary for operational purposes and are subject to applicable data protection frameworks. Third-party handling of data is governed by their own privacy terms.

6. Data Storage and International Transfers

Personal data may be stored on systems located within the United Kingdom or the European Economic Area. Where data is processed outside these regions, appropriate transfer mechanisms recognized under UK data protection law may apply.

7. Individual Data Rights

Under GDPR Rights, users may have the ability to:

• Request access to personal data held about them

• Seek correction of inaccurate or outdated information

• Request deletion where legally applicable

• Object to or restrict certain processing activities

• Request a copy of data for portability purposes

The availability of these rights depends on legal and operational considerations.

8. Data Retention Principles

Personal data is retained only for as long as it remains relevant to its original purpose. Certain records, such as transaction data, may be retained longer due to legal or financial requirements, while other data may be removed or anonymised when no longer needed.

9. Policy Updates

This Privacy Policy may be revised periodically to reflect legal updates, operational changes, or regulatory guidance. Updated content will be made available through appropriate channels.

10. Contact Information

Questions relating to this GDPR Policy or data handling practices may be directed through the contact details provided on the platform.

Address: 333 S MOCK RD APT 35,ALBANY,GA,31705-3478,US

Email: easyhelp@liviwood.com

Customer Service Telephone: +1(315)501-8391

Online Service Hours: Monday to Friday  09:00 – 12:30 and 14:00 – 18:00 (UK Time)